Empowerment is a multi-piece photography collection for an advertising campaign project to present the idea of how women can gain a sense of power from wearing their daily jewelry.
Create your moment, find your strength.
The classic beauty & free spirit of design.
The goal of the project was to develop an unfilled product niche and a unique selling proposition in the current market, following the concept of providing psychological needs, such as safety, belongingness, love, and self-esteem.
Adapt a different attitude from wearing a statement piece
The campaign wishes to create the idea that jewelry can be something a person may need every day by providing a purpose and giving people the need to wear jewelry, a symbolic meaning.
Each piece of jewelry can be associated with a personal goal in a quote. At the same time, the process creates a personal experience with a timeless value that builds up better connections between the brand and customers.