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Copywriting for Social Media Campaign

Copywriter: Gracy Liu

Savannah College of Art and Design

We’re excited about the upcoming Super Bowl, are you? Whether you’re hosting a party, going to a friend’s house, or attending the big game, there are lots of things you can do to help protect the environment and reduce your impact.

If a Super Bowl stadium can keep over 40 tons of waste out of landfills after the game, so can you! Tap the link in bio to find out what you can do to make this holiday green.



Happy Valentine’s Day! It’s time to break up with single-use plastics and start a long-term relationship with sustainable living!
Join us and find you forever love at



What difference is 1 bottle going to make? 1 million per minute, that’s how many plastic bottles are purchased around the globe, and 91% are not recycled.
Nature has an amazing ability to adapt, but it’s hard to overcome a sustainable plastic habit.
Tap the link in bio to find out how you can help to end plastic pollution.
It’s Earth Day, do something!


Plastics are made to last, and they are filling up the ocean way too fast. Let’s save the ocean one bottle at a time.
Join your local beach clean up with Patagonia and fill up a bucket.

Tap the link in bio to find out more.


This is what #10YearChallenge looks like for a plastic bottle. Looking to make a difference for 2019? Reduce your plastic consumption and do your bit to protect our ocean.

If you can’t reuse it, refuse it.
Find more of your options at and join the #reusablerevolution


Have you heard of the Pacific Garbage Patch? It’s the largest accumulation of ocean plastic in the world, 2x the size of Texas, with 90% of micro-plastic that marine animals often eaten as food.

You are probably wondering how this crisis can be solved? The answer is you!
By combining the cleanup system from @theOceanCleanup and your support, we can have a plastic-free ocean by 2050.

Tap the link in bio to find out how you can help.


A plastic bottle is manufactured in 1 minute, used about 10 minutes, but breaks down in 450+ years. So start your 2019 resolution, take 2 minutes to pick up a few pieces a day and make a difference.
#PatagoniaActionWorks to share your daily work and be featured in our story. Share this post to spread the words.


Here’s a new post-dinner family-
friendly game: whoever picks up the biggest haul of litter at the local beach or park wins the prize! Submit your photo of the day to us and enter to win a Patagonia Insulated Water Bottle. #PatagoniaActionWorks


What do you think about this idea? Rumour says there will be more plastic than fish by 2050, and Goby the Fish was all it took to clean up a beach. Goby is constantly being fed and turning recycling plastics into a game to “feed” Goby. Want Goby at your local beach? Tap the link in bio to find out more.

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