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The project was to create a color identity, stationery system, and website for LifeTag, a technology company under Pyro-E that invented energy harvesting through vibration as a long-term battery solution for wildlife conservations using animal tags to keep track of extinct animals. 

Art Direction: Gracy Liu

Design: Gracy Liu

Illustration: Gracy Liu

LifeTag, Pyro-E Energy Harveesting

The shape of the most liked mammals, whales.
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With the combination of the power button symbol to represent the idea of energy and power. 
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