CKINGLY FLAVORFUL SHOCKINGLY

RFUL SHOCKINGLY FLAVORFUL SH 

SHOCKINGLY

     FLAVORFUL

AVORFUL

FLAVORFUL

SHOCKINGLY

SHOCKIN

RFUL SHOCKINGLY FLAVORFUL SH

CKINGLY FLAVORFUL SHOCKINGLY

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OVERVIEW

Wingstop is a quick-service, fan-favorite, flavor-forward chain known for its wings, outstanding customer service & fresh food options. Founded in 1994, Wingstop is one of the fastest-growing brands in the restaurant industry, with locations all around the world. The brand has a nostalgic yet modern theme with a nod to aviation, known to guests as "where flavor gets its wings." 75% of their business is from takeout orders, with strong traction in digital orders. 

 

THE ASK

In partnering with Melt Atlanta, the objective of this project was to create a 360 campaign with print, digital, social media, and out of home experience, and an experiential activation, targeting young Millennials and Generation Z.

 

 

SOCIAL MEDIA
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Average of 3.4 hours spent watching video online every day

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Content producers are led to go where Gen Z lives

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Consumers are more attentive to brands who personify themselves

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Brands will Livestream experiences or produce content stemming from the event 

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INSIGHTS

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They prefer to be part of the experience.

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They consistently want to be "wowed"

GENERATION Z
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TARGET AUDIENCE

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THE
ENTERTAINMENT
JUNKIE
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THE
WEEKDAY
WARRIOR
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 THE
CAVE
DWELLER
Too much of a good thing is the best thing.
The flavors are so good that its shocking.

SHOCKINGLY

     FLAVORFUL

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You want them all for yourself and you're not sorry.
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BIG IDEA

EXPERIENTIAL EVENT SKETCHES
CUSTOMER JOURNEY
Customr Journey

Graphic Design Team: Gracy Liu

Illustration Team: Gracy Liu

Creative Solution Team: Gracy Liu

Savannah College of Art and Design

 

 

Claire Cronin

Elizabeth Qardan
Hannah Wu

Mary Sanders

Ningyu Zhang

Prayag Nair

Rose Andrews

Samuela Chery