Wingstop is a quick-service, fan-favorite, flavor-forward chain known for its wings, outstanding customer service & fresh food options. Founded in 1994, Wingstop is one of the fastest-growing brands in the restaurant industry, with locations all around the world. The brand has a nostalgic yet modern theme with a nod to aviation, known to guests as "where flavor gets its wings." 75% of their business is from takeout orders, with strong traction in digital orders.
In partnering with Melt Atlanta, the objective of this project was to create a 360 campaign with print, digital, social media, and out of home experience, and an experiential activation, targeting young Millennials and Generation Z.
Average of 3.4 hours spent watching video online every day
Content producers are led to go where Gen Z lives
Consumers are more attentive to brands who personify themselves
Brands will Livestream experiences or produce content stemming from the event
They prefer to be part of the experience.
They consistently want to be "wowed"
Too much of a good thing is the best thing.
The flavors are so good that its shocking.
You want them all for yourself and you're not sorry.