CKINGLY FLAVORFUL SHOCKINGLY

RFUL SHOCKINGLY FLAVORFUL SH 

SHOCKINGLY

     FLAVORFUL

AVORFUL

FLAVORFUL

SHOCKINGLY

SHOCKIN

RFUL SHOCKINGLY FLAVORFUL SH

CKINGLY FLAVORFUL SHOCKINGLY

OVERVIEW

Wingstop is a quick-service, fan-favorite, flavor-forward chain known for its wings, outstanding customer service & fresh food options. Founded in 1994, Wingstop is one of the fastest-growing brands in the restaurant industry, with locations all around the world. The brand has a nostalgic yet modern theme with a nod to aviation, known to guests as "where flavor gets its wings." 75% of their business is from takeout orders, with strong traction in digital orders. 

 

THE ASK

In partnering with Melt Atlanta, the objective of this project was to create a 360 campaign with print, digital, social media, and out of home experience, and an experiential activation, targeting young Millennials and Generation Z.

 

 

SOCIAL MEDIA

Average of 3.4 hours spent watching video online every day

Content producers are led to go where Gen Z lives

Consumers are more attentive to brands who personify themselves

Brands will Livestream experiences or produce content stemming from the event 

INSIGHTS

They prefer to be part of the experience.

They consistently want to be "wowed"

GENERATION Z

TARGET AUDIENCE

THE
ENTERTAINMENT
JUNKIE
THE
WEEKDAY
WARRIOR
 THE
CAVE
DWELLER
Too much of a good thing is the best thing.
The flavors are so good that its shocking.

SHOCKINGLY

     FLAVORFUL

You want them all for yourself and you're not sorry.

BIG IDEA

EXPERIENTIAL EVENT SKETCHES
CUSTOMER JOURNEY

Graphic Design Team: Gracy Liu

Illustration Team: Gracy Liu

Creative Solution Team: Gracy Liu

Savannah College of Art and Design

 

 

Claire Cronin

Elizabeth Qardan
Hannah Wu

Mary Sanders

Ningyu Zhang

Prayag Nair

Rose Andrews

Samuela Chery

 

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