HARD ROCK FRAGRANCE CAMPAIGN

THE ASK

Create a launch campaign and a limited-edition fragrance line for Hard Rock, and design unique fragrance bottles for the chosen artists.

THE TEAM

Partnered with GREY Advertising during the 10 - week group project as a class, I assisted in the research phrase on competitive analysis, media mix, and target audience. I worked as the Design Lead as well as the Production Manager for the team and produced all the 3D models for the unique shape fragrance bottles. 

Design Lead: Gracy Liu

Production Manager: Gracy Liu

3D Modeling: Gracy Liu

Savannah College of Art and Design

ONE OK ROCK

A Japanese Rock Band with a catchy and powerful chorus and relatable lyrics from their life experiences. Always encouraging "Take What You Want," clearly more pop-sounding but still have the edge that is exclusive. They always remember their roots. 

BON JOVI

An American Rock Band who mastered the art of stadium rock with the high energy, arena sound and catchy choruses that everyone could sing along. They are one of the most recognizable and iconic bands today.

INSPIRATIONS

 

The initial inspirations were drawn from their popular album covers, with the elements that would most represent their spirit and values.

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3D MODELS

The final production of the 3D models was created with Fusion 360.

Each bottle is signed and dated with the edition number.

Gracy Liu

Rose Andrews

Tricia Belk

Deeksha Biddappa

Samuela Chery

Claire Cronin

Sarah Greenberg

Mijin Han

Maitri Kamdar

Tristan Needham

Elizabeth Quardan

Lachelle Robotham

Mary Sanders

Shruthi Venkatesh

Hannah Wu

Sami Ladouceur

Kimberly Lavon

Prayag Nair

Team Members

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