HARD ROCK FRAGRANCE CAMPAIGN
THE ASK
Create a launch campaign and a limited-edition fragrance line for Hard Rock, and design unique fragrance bottles for the chosen artists.
THE TEAM
Partnered with GREY Advertising during the 10 - week group project as a class, I assisted in the research phrase on competitive analysis, media mix, and target audience. I worked as the Design Lead as well as the Production Manager for the team and produced all the 3D models for the unique shape fragrance bottles.
Design Lead: Gracy Liu
Production Manager: Gracy Liu
3D Modeling: Gracy Liu
Savannah College of Art and Design
ONE OK ROCK
A Japanese Rock Band with a catchy and powerful chorus and relatable lyrics from their life experiences. Always encouraging "Take What You Want," clearly more pop-sounding but still have the edge that is exclusive. They always remember their roots.
BON JOVI
An American Rock Band who mastered the art of stadium rock with the high energy, arena sound and catchy choruses that everyone could sing along. They are one of the most recognizable and iconic bands today.
INSPIRATIONS
The initial inspirations were drawn from their popular album covers, with the elements that would most represent their spirit and values.
3D MODELS
The final production of the 3D models was created with Fusion 360.
Each bottle is signed and dated with the edition number.
Gracy Liu
Rose Andrews
Tricia Belk
Deeksha Biddappa
Samuela Chery
Claire Cronin
Sarah Greenberg
Mijin Han
Maitri Kamdar
Tristan Needham
Elizabeth Quardan
Lachelle Robotham
Mary Sanders
Shruthi Venkatesh
Hannah Wu
Sami Ladouceur
Kimberly Lavon
Prayag Nair
Team Members